BIOGRAPHY

A person with more than three decades of experience in academics and industry which span within India and abroad, out of these 27 years at Vellore Institute of Technology, an Institution of Eminence, as recognized by the Government of India. Completed the Visiting Professor
assignment for six months (Oct 1, 2011, to March 31, 2012) at CMIS, University of Cologne,
Germany sponsored by DAAD. Completed successfully the UNDP assignment for 2 years
employed by Ministry of Education, Govt. of Ethiopia at Debub University, Awassa, Ethiopia
during 2003-05. Associated with the MBA program from its inception (1994) at VIT. Actively
involved in the activities of NBA accreditation, ISO – 9002 from DNV, the Netherlands, and
Deemed University status from the Ministry of HRD, Govt. of India at VIT. Secured the Ph. D
in E-Commerce from Sri Venkateshwara University, Tirupati during December 2008. Having
2 years of Industrial experience and more than 20 years of teaching experience both at UG and
PG level Management Programs. Secured recognition from the employers as Best Executive /
Best Teacher in the past. Received Fellowship from Rotary Int, U S A to visit East Yorkshire,
U K during April – June 2000 as a part of the Group Study Exchange program to study the
culture and profession. Carried out successful research/consultancy assignments in the past.
Successfully presented more than 30 papers at various National and International Conferences.
Authored 3 management cases in the past few years and published more than 45 papers in
International and Nationally reputed (referred) journals/periodicals and edited volumes in
India and abroad. Reviewed 3 Management books and published the same in the Review
Projector a special journal devoted to reviewing books in India. Four research scholars have
completed their Ph.D. under the guidance/supervision and one Ph. D scholar is in the final
stage of submission of the thesis. Two candidates have completed
M. Phil and more than 100 MBA projects guidance during the last 30 Years. Joined as
Professor & Dean of School of Commerce & Management at DYP – Agriculture &
Technology University on December 22, 2021. Currently a reviewer for many of the reputed
International Journals published by Elsevier, IEEE, USA and Sage, London (UK) and on the
Editorial Board of African Journal of Business Management. He has visited many countries
like the UK, USA, Ethiopia, Kenya, UAE, Germany, France, Netherlands, Czech Republic,
Belgium, Singapore, and Malaysia, etc. in the last decade or so.

EXPERTISE INFORMATION​

Research Group
  •  
Areas of Interest
  •  
EDUCATION QUALIFICATION

Education Qualification:

  • UG (B. Com., Advanced Accountancy, Kakatiya University, 1987)
  • PG (MBA, Marketing & Operations, Shivaji University, 1989)

PG (M. Com, Cost Control Systems, Kakatiya University, 1991)

  • M. Phil (Strategic Marketing, Nagpur University, 1994)

FDPM (Information Systems, Indian Institute of Management – Ahmedabad 1998)

Ph. D (E-Commerce, Sri Venkateswara University,2008)

Experience:

Teaching Experience 34

Industry Experience 02

Projects:

Conducted the Research Project sponsored by “Center For Management Studies, (Govt. of Gujarat) at IIM(A) on the following theme “Impact of Computer Networks on Business Organizations in Gujarat”

 

Secured a prestigious project from Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India for establishing and running the Entrepreneurial Clubs in Southern states of India with a total project outlay of Rs. 2.5 Crore. This also leads towards offering consultancy services to the entire E-Club members in South India.

 

Consultancy- Carried out the feasibility study along with Prof. K. T. Rengamani for Resolvenet, USA for provide coding services to companies across the world. As a result of the study carried out, Vellore Engineering College has been entrusted with the task of providing commodity coding services.

Cases Developed:

  • Developed a case entitled “Potential sales for Portable Generators in India” during the National Workshop on Case Development organized at VEC
  • Co-authored a case on “the latest developments in the sugar industry” during the National Workshop on Case Development organized at VEC
  • Developed a case entitled “Sugar Makers’ Bitterness” as a part of the course work in Indian Institute of Management, Ahmedabad

1. “Managerial Approach to the Problems & Prospects of E Commerce in India” (A
guide to B 2 C E-Commerce in India) in Jan 2012 by Lambert Academic Publishers
(LAP), ISBN: 978-3-8473-0217-9 based on my Ph. D thesis and same is made available
through amazon.com and other leading portals across the globe.
(http://www.amazon.co.uk/Managerial-Approach-Problems-Prospects
Commerce/dp/3847302175)
9
2. Dr. B. Murali Manohar & Dr. P Ganesan (Ed.), “9th International Conference on
Science, Engineering & Technology, Vellore Institute of Technology, Conference
Proceedings, 2019 (ISBN 9-789389-640045)
Book Chapters Published:
1. Lallu Devanathan, Vijay Arul Das & B. Murali Manohar, “Patients Perspectives in
Health Care-Linking Feedback to Action” M. Raghavachari & K. Ramani (Ed.),
Delivering Service Quality Managerial Challenges for the 21st Century, Macmillan
India Ltd., Delhi, 2000, Page 371-377.
2. B. Murali Manohar & K. T. Rengamani, “Impact of Policy Initiatives in the
Telecom Sector” K. Padmanabhan (Ed.), A Decade of Trade Liberalisation in India,
Indian Institute of Public Administration, Tirupattur Local Branch, 2001, Page 93-103.
3. K. T. Rengamani & B. Murali Manohar, “Impact of Policy Initiatives in the Power
Sector” K. Padmanabhan (Ed.), A Decade of Trade Liberalisation in India, Indian
Institute of Public Administration, Tirupattur Local Branch, 2001, Page 155-167.
4. B. Murali Manohar, “Competitive Advantage of I T enabled Services” Dr. Jegadish
Gandhi & Dr. P. Ganesan (Ed.), Services Sector in the Indian Economy, Deep &
Deep Publications Ltd., 2002, Delhi, Page 33-40.
5. B. Murali Manohar & S. Ganesh, “Dynamics of I T industry in Tamil Nadu” Dr.
Jegadish Gandhi & Dr. P. Ganesan (Ed.), National and Sub-National Economic
Development Post-Economic Reforms, Deep & Deep Publications Ltd., 2002, Delhi,
Page 243-255.
6. B. Murali Manohar, “Customization the New Mantra of e-manufacturing” Prasad
KDV Yarlagadda & Narayanan S (Ed.), GCMM 2004 1st International Conference
on Manufacturing and Management Proceedings, Narosa Publishing House, 2004,
New Delhi, Page 15-18.
7. B. Murali Manohar, C. Subba Reddy & Dr. LSN Prasad “Career Option in ITES-
Opportunities and Threats”, T. Sreenivas (Ed.), Globalization and Emerging India,
Discovery Publishing House, Delhi, 2006, Page 241-255.
8. Dr. Murali Manohar B, “Product Decisions”, Syed Saad Andaleeb, Khalid Hassan
(Ed.), Strategic Marketing Management in Asia, Emerald Publishers, UK, 2017, PP: 209
224.
9. Dr. Murali Manohar B, “Integrated Marketing Communications”, Syed Saad
Andaleeb, Khalid Hassan (Ed.) Strategic Marketing Management in Asia, Emerald
Publishers, UK, PP: 425-445.
10
10. Kalavathy Perumal, Dr. Murali Manohar B, “A Survey on Internet of Things: Case
Studies, Applications and Future Directions”, D P Acharjya, M Kalaiselvi Geetha
(Ed.) Internet of Things: Novel Advances and Envisioned Applications, Springer
Publishers, USA, 2017, PP: 281-297.
11. Prasad Babu P, Dr. Murali Manohar B, “The Big Data Analytics Impact towards
strategies in Logistics Management – A Review”, Dr. Narayana Reddy, etl. (Ed.),
Remaining Marketing in the new normal, Winger Publications, New Delhi, India, 2022,
PP: 112-120.
12. Suraj Jaywant, Dr. Murali Manohar B, “Religious Tourism, Economic Behavior,
and Global Change: A Multidimensional Study of Devotees Spending at Cultural
Festivals”, Dr. Kittisak Wongmahesak, etl. (Ed.), Technology, Geopolitics, and the
Transformation of International Political Economy, IGI Global Scientific Publishing, PA,
USA, 2025, PP: 399-418.
Publications in National & International Journals:
1. B. Murali Manohar, “Impact of computer networking on business organisation”,
ICWAI Journal, Management Accountant, Vol. 34, No.4, April 1999, Calcutta, Page
247-248.
2. B. Murali Manohar, “Best HR Practices” HRD Times, Vol.4, April 2002, Chennai,
Page 7-9.
3. B. Murali Manohar, Rajani and Vamsi Kiran, “Personnel Audit – Need of the hour”,
Organizational Management, Vol. XVII, No. 4, Jan – March 2002, Palakkad, Page 3-4.
4. B. Murali Manohar, “E–Commerce in India – a Myth or a Reality?”, Review
Projector, Vol. 5, No. 2, April – June 2002, Coimbatore, Page 31-34.
5. B. Murali Manohar & R. Manikandan, “A study on the effectiveness of Training
Programs for Supervisors at HAL”, Excellence in Supervision, National Productivity
Council, Vol. 2, Issue -3, Nov– Dec. 2002, Chennai, Page 13-16.
6. B. Murali Manohar & Bharti Shrivastava, “A study on Industrial Democracy and
Workers Participation in a Large Public Sector Engineering Firm”, Excellence in
Supervision, National Productivity Council, Vol. 2, Issue -4, Jan. – Feb. 2003, Chennai,
Page 20-23.
7. B. Murali Manohar & Anthony Xavier, “Front End Activities of New Product
Management Process – A Case Study”, Industrial Engineering Journal, Vol. XXXII,
No.5, May 2003, Navi Mumbai, Page 21-26.
11
8. B. Murali Manohar & Anthony Xavier and K. T. Rengamani, “Diversification
Options for a Sugar Company – A Case Study”, Industrial Engineering Journal, Vol.
XXXII, No.8, August 2003, Navi Mumbai, Page 28-34.
9. Prof. T. Siddaiah & B. Murali Manohar, “A Study on the Customer Characteristics
of B 2 C E-Commerce in India”, Sedme, Vol. 30, No.3, September 2003, Hyderabad,
Page 55-58.
10. B. Murali Manohar, “Information and Communication Technology Applications in
Development: India as a role model for other developing countries”, Information
Development, Cambridge, Sage Publications, Vol. 21, No.1, March 2005, London, Page
47-51. (Scopus Indexed Q 2 journal)
11. B. Murali Manohar & P. Ganesan, “Antecedents of Off-line and On-line buying – A
study of Indian customers”, International Journal of Business Research, AIBE
Publications, Vol. V, No.1, Nov. 2006, Virginia, USA, Page 121-128.
12. B. Murali Manohar, “Socio-Economic aspects and their influence on adoption of E
Commerce in India”, Economic Challenger, Vol. 43, No.11, Oct-Dec. 2008, Ajmer,
India, Page 39-43.
13. Jayachandra Bairi, Dr. B. Murali Manohar & Goutam Kundu, “Knowledge retention
in IT Service Industry”, Journal of Systems and Information Technology, Emerald
Publishers, UK, Vol. 13, No.1, Jan 2011. (Scopus Indexed Q 2 journal)
14. Jayachandra Bairi, Dr. B. Murali Manohar, “Integrated KM in IT support service
companies”, Journal of Information & KM Systems, VINE-Emerald Publishers, UK,
Vol. 41, Issue-3, Aug 2011. (Scopus Indexed Q 2 journal)
15. Jayachandra Bairi, Dr. B. Murali Manohar, “Critical Success Factors in gaining
user customer satisfaction in outsourced IT services”, Journal of Enterprise
Information Management, Emerald Publishers, UK, Vol. 24, Issue- 6, Dec 2011.
(Scopus Indexed Q 1 journal)
16. Goutam Kundu, Dr. B. Murali Manohar & Jayachandra Bairi, “I T Support Services:
Identification and categorization of wastes”, International Journal of Value Chain
Management, Inderscience Publishers, Geneve-Switzerland, Vol. 5, No.1, 2011. (Scopus
Indexed Q 4 journal)
17. Goutam Kundu, Dr. B. Murali Manohar & Jayachandra Bairi, “A Comparison of
lean and CMMI for Services (CMMI-SVC v 1.2) best practices”, Asian Journal on
Quality, Emerald Publishers, UK, Vol. 12, Issue-2, 2011. (Indexed in ABI inform,
Cabell’s Directory of Publishing Opportunities, EBSCO Discovery Service and ProQuest
Q 4 journal)
12
18. J P Majumdar, Dr. B. Murali Manohar, “How to make quality circle a success in
manufacturing industries”, Asian Journal on Quality, Emerald Publishers, UK, Vol. 12,
Issue-3, 2011, PP:244-253. (Indexed in ABI inform, Cabell’s Directory of Publishing
Opportunities, EBSCO Discovery Service and ProQuest Q 4 journal)
19. Goutum Kundu, Dr. B. Murali Manohar & Jayachandra Bairi, “Incident
Management Process Capability – a simulation study”, Global Trends in Information
Systems and Software Applications, Communications in Computer and Information
Science, Springer Berlin Publishing, Heidelberg, Volume 270, 2012, pp 243-255. (Scopus
Indexed)
20. Goutam Kundu, Dr. B. Murali Manohar, “Critical Success Factors for Implementing
Lean Practices in IT Support Services”, International Journal for Quality Research,
Center for Quality – University of Podgorica Montenegroand Center for Quality
University of Kragujevac, Serbia, UDK-378.014.3(497.11), Serbia, Vol. XI, No.X, 2012,
PP: 301-312. (SC Index Rank: M51, Google Scholar and JBR Impact Factor 5 – 0.356 Q
4 journal)
21. J P Majumdar, Dr. B. Murali Manohar, “Implementing TPM Programme as a TQM
Tool in Indian Manufacturing Industries”, Asian Journal on Quality, Emerald
Publishers, UK, Vol. 13, Issue 2, 2012, PP 185-198. (Indexed in ABI inform, Cabell’s
Directory of Publishing Opportunities, EBSCO Discovery Service and ProQuest) Q 4
journal
22. Jayachandra Bairi, Dr. B. Murali Manohar, “Capacity and availability management by
quantitative Project Management in the IT service industry”, Asian Journal on Quality,
Emerald Publishers, UK, Vol. 13, Issue 2, 2012. (Indexed in ABI inform, Cabell’s
Directory of Publishing Opportunities, EBSCO Discovery Service and ProQuest Q 4
journal)
23. Goutam Kundu, Dr. B. Murali Manohar & Jayachandra Bairi, “A unified model for
implementing lean and CMMI for Services (CMMI-SVC v1.3) best practices”, Asian
Journal on Quality, Emerald Publishers, UK, Vol. 13, Issue 2, 2012. (Indexed in ABI
inform, Cabell’s Directory of Publishing Opportunities, EBSCO Discovery Service and
ProQuest Q 4 journal)
24. Simi Simon, Dr. B. Murali Manohar, “An insight on consumer choice and marketing
opportunities for breakfast cereals”, IJRCM, India, Vol. 3, Issue 12, December 2012,
PP:1-3.
25. Jayachandra Bairi, Dr. B. Murali Manohar & Goutam Kundu, “Knowledge
acquisition by outsourced service providers from aging workforce of Oil and Gas
Industry”, Journal of Information & K M Systems, VINE-Emerald Publishers, UK,
Vol. 43, Issue 1, 2013. (Scopus Indexed Q 2 journal)
13
26. Simi Simon, Dr. B. Murali Manohar & Dr. Orlando W Eduria, “Marketing
implications of environmental influences on consumer buying behavior”, ZIJMR, Zenith
International Research & Academic Foundation, India, Vol. 3, Issue -2, 2013,
27. Jyoti Prakas Majumdar, Dr. B. Murali Manohar, “Strengths and weakness of Indian
manufacturing SMEs for adopting TQM”, CBS Journal of Management Practices,
CBS Publishers, India, Vol. 1, Issue 1, January – June 2014, pp 33-44.
28. Dr. B. Murali Manohar, P. Bharadwaj Swarna, “Factors that led to the resurgence
of E-Commerce in India”, STM Journals, E-Commerce for Future & Trends, India, Vol.
1, Issue 2, May-Aug 2014, pp 22-25.
29. Jyoti Prakas Majumdar, Dr. B. Murali Manohar, “Linking Quality Award
Programs with Benchmarking – An Effective tool of TQM”, International Journal of
Research in Manufacturing Technology & Management, IASTER, India, Vol. 2, Issue
2, July – Dec 2014, PP:27-39.
30. Jyoti Prakas Majumdar, Dr. B. Murali Manohar, “Role of Quality Programs in
helping Benchmarking and Total Quality Management”, International Journal of
Research in Management and Business, India, Vol. 1, Issue 1, July – Dec 2014, PP: 1
13.
31. Dr. B. Murali Manohar, P. Bharadwaj Swarna, “Pros and Cons of E-Commerce in
India – A Case Study”, STM Journals, E-Commerce for Future & Trends, India, Vol. 2,
Issue 1, Jam-June 2015, pp 01-06.
32. Nithya Gangadhar, Dr. B. Murali Manohar, “Review on selected dimensions of
Entrepreneurial Research”, Economic Challenger, Vol. 43, No.11, April-June 2015,
Ajmer, India, Page 25-33.
33. Simi Simon, Dr. B. Murali Manohar, “Consumer Risk Perceptions in RTE (Ready
To-Eat) Breakfast Cereal Market”, Asia Pacific Journal of Advanced Business and
Social Sciences, Australia, Vol. 1, Issue -1, Aug 2015, pp 40-47.
34. Goutam Kundu, Dr. B. Murali Manohar & Jayachandra Bairi, “How do the
practitioners perceive relevancy of lean practices in IT support services?”, The TQM
Journal, Emerald Publishers, UK, Vol. 27, Issue-5, 2015, PP 648-668. (Scopus Indexed
Q 2 journal)
35. Nithya Gangadhar, Dr. B. Murali Manohar, “Understanding Transnational
Entrepreneurship”, International Journal of Advances in Management and
Economics, Vol. 4, Issue-6, Nov-Dec. 2015, India, Page 52-67.
14
36. Jyoti Prakas Majumdar, Dr. B. Murali Manohar, “Why Indian manufacturing
SMEs are still reluctant in adopting Total Quality Management”, International
Journal of Productivity and Quality Management, Inderscience Publishers, Geneve
Switzerland, Vol. 17, Issue 1, PP:16-35, 2016 (Scopus Indexed Q 3 journal – ABDC
Ranked Journal list 2013-C).
37. Dr. Goutam Kumra Kundu, Dr. B. Murali Manohar, “Prioritizing lean practices for
implementation in IT support services”, VINE Journal of Information and
Knowledge Management Systems, Emerald Publishers, UK, Vol. 46, Issue 1, 2016,
PP: 104-122 (Scopus Indexed Q 2 journal – ABDC Ranked Journal list 2013-B)
38. Jeffrey Bhakthakumar, Dr. B. Murali Manohar and Anandhi J, “A Novel
Codification Technique for Tacit Knowledge in Software Industry using Opinion
Mining”, Advances in Intelligent Systems and Computing, Springer India, Vol.3,
Issue 435, 2016, PP 615-622. (Scopus Indexed Q 4 Book series)
39. Kaitha Sai Sree, Dr. B. Murali Manohar and Dr. Swarnalatha P, “Analysis of the
application of data mining techniques in the field of education”, IIOAB Journal,
Springer India Vol.7, Issue 5, 2016, PP 203-215. (Scopus Q 1 journal and Thomson
Reuters Indexed with 0.359 impact factor)
40. Simi Simon, Dr. B. Murali Manohar, “Consumer Involvement towards Ready-to-Eat
Breakfast Cereals in India” An Application of Revised Product Involvement
Inventory (RPII)”, Indian Journal of Marketing, Vol.47, Issue 2, Feb 2017, PP 34-46.
(Scopus Indexed Q 4 journal)
41. Simi Simon, B. Murali Manohar, “Consumer Involvement towards Ready-to-Eat
Breakfast Cereals in India” An Application of Revised Product Involvement
Inventory (RPII)”, Economic Challenger, Vol.74, Issue 19, Jan – Mar 2017, PP 57-66.
42. Anandhi J, Jeffrey Bhakthakumar and Dr. B. Murali Manohar, “Deep Learning
Based Natural Language Processing Approach for Extracting Tacit Knowledge”,
International Journal of Combined Research & Development, Vol.6, Issue 6, 2017,
PP 797-801.
43. Nithya Gangadhar, Dr. B. Murali Manohar, “The Dynamics of Various Networks In
Transnational Entrepreneurship And Study on Negative Factor to Enterprise
Among Immigrant Indian Entrepreneurs in UK – A Working Paper”, International
Journal of Engineering & Technology, 7(4), Issue 10, (2018) 480-483 (Scopus Indexed
Q 4 journal)
44. Jyoti Prakas Majumdar, Dr. Goutam Kumra Kundu and Dr. B. Murali Manohar,
“Causes of reluctance of Indian manufacturing SMEs in adopting Total Quality
Management”, International Journal of Services and Operations Management,
Inderscience Publishers, Geneve-Switzerland, Vol. 32, Issue 3, PP:362-386, 2019 (Scopus
Indexed Q 3 journal – ABDC Ranked Journal list 2016- C).
15
45. Dr. B. Murali Manohar and B. Ruthvik, “Competitive Advantage of India in – IT
Enabled Services”, Economic Challenger, Vol. 83, No.21, April-June 2019, Ajmer,
India, Page 33-38.
46. Madan Mohan P, Dr. B. Murali Manohar, “A Cross Benefit Approach for Load
Balancing on Cloud Infrastructure for Big Data Analytics Approach”, SeyBold
Report, Vol.15, Issue 9, PP:4163-4172, 2020 (Scopus Indexed)
47. Prasad Babu P, Dr. B. Murali Manohar, “The Logistics and Supply Chain
Management of Automobile Industry using Bibliometric Analysis – A Review”,
Economic Challenger, Vol. 24, No. 96, Ajmer, India, PP: 33-40, 2022.
48. Dr. B. Murali Manohar, “Need for reverse logistics in Indian B 2 C E-Commerce
industry”, Economic Challenger, Vol. 25, No. 98, Ajmer, India, PP: 31-38, 2023.
49. Vikas Mittal, Brijilal Ruban, Deepika Shekhawat, Mahesh T Kolte, B. Murali
Manohar, “Segmentation and detection of soft tissue sarcomas based on mask regional
convolutional neural network”, Multimedia Tools and Applications, April 2024,
Springer Nature (https://doi.org/10.1007/s11042-024-19003-3) (Scopus Indexed Q 1
journal, Q 1 journal, with impact factor 3.0)
50. Santosh Kulkarni, Dr. B. Murali Manohar, “Literature review on factors influencing
on-time delivery in foundry industry”, Economic Challenger, Vol. 105, No.27,
October-December 2024, Ajmer, India Page 74-78.
51. Rohini Mohite, Dr. B. Murali Manohar, “A critical review on employee retention in
foundry industry”, Economic Challenger, Vol. 105, No.27, October-December 2024,
Ajmer, India, Page 79-86.
52. Rohini Mohite, Dr. B. Murali Manohar, “Impact of employee retention strategies on
turnover intentions: in select foundry units of Kolhapur”, International Journal of
Environmental Sciences, Vol. 11, No.22s, 2025, Page 365-376. (Scopus Indexed – Q 4
journal, with impact factor 3.31)
53. Santosh Kulkarni, Dr. B. Murali Manohar, “Impact of lean production practices on
quality performance and competitive advantage: in select foundry industrial units in
Kolhapur district”, International Journal of Environmental Sciences, Vol. 28, No.110,
2026, Page 4174-4188. (Scopus Indexed – Q 4 journal, with impact factor 3.31)
54. Prasad Joshi, Dr. K. Prathapan, Dr. B. Murali Manohar, Yogesh Chimate
“Leadership and Managerial insights from Chhatrapati Shri Shivaji Maharaj: A
review for youth empowerment”, Economic Challenger, Vol. 105, No.27, October
December 2024, Ajmer, India Page 47-64.
16
55. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. J A Khot, “Iconography in transition:
an interdisciplinary pre-examination of Ganesa across at history, archaeology,
Buddhist studies and cognitive symbolism”, Economic Challenger, Vol. 105, No.27,
October-December 2024, Ajmer, India Page 47-64.
56. Santosh Kulkarni, Dr. B. Murali Manohar, “Impact of lean manufacturing practices
on quality performance and Competitiveness: Evidence from SME foundries in
Kolhapur District”, Zhuzao foundry journal, Vol. 29, Issue 1, 2025, Page 65 – 80.
(Elsevier, Scopus Indexed, Q 4 journal, Impact factor 0.112)
57. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. J A Khot, “Iconography in
Transition: An Interdisciplinary Re-examination of Gaṅeśa Across Art History,
Archaeology, Buddhist Studies and Cognitive Symbolism”, Galaxy International
Multidisciplinary Research Journal. Vol.15, Jan 2026.
Papers accepted for publication:
Dr. B. Murali Manohar & Dr. R. Manikandan, “Exploring the role of
entrepreneurial ecosystems in promoting sustainable tourism among tribal
communities in Araku Valley”, International Journal of Process Management and
Benchmarking,
Inderscience
journal
DOI: 10.1504/IJPMB.2025.10070493
(Scopus
Indexed – Q4 Journal)
Prasad Babu P, Vamsi K, Dr. B. Murali Manohar, “Application of Artificial
Intelligence in Engineering Education through the lens of Technology Adoption
Model”, International Journal of Procurement Management, Inderscience journal
(Scopus
Indexed –
Q3
journal)
DOI: 10.1504/IJPM.2025.10070462
Dr. B. Murali Manohar & Jeffrey Bhakthakumar, “Innovative pathways to project
success: analysing the role of knowledge management with dual mediators and
IPMA”, International Journal of Knowledge Management, Inderscience journal
(Scopus Indexed -Q2 journal)
Papers presented in the National & International conferences:
1. B. Murali Manohar, “Impact of Computer Networking on Business Organizations in
Gujarat” during the National Conference on Engineering for Humanity & Human Factors
Engineering – Challenges for 21st century at Vellore Engineering College, Aug13
14,1998.
2. Lallu Devanathan, Vijay Arul Das & B. Murali Manohar, “Patients Perspectives in
Health Care-Linking Feedback to Action” at the International Conference –
Delivering Service Quality Managerial Challenges for the 21st Century organized by
Indian Institute of Management, Ahmedabad and Center for Services Research &
Education, Resselar Polytechnic Institute, Troy, New York (USA) during Dec 28-29,
1999.
17
3. B. Murali Manohar, “Role of I T in education” at the National Seminar on
Information Technology and Public Systems, organized by Indian Association for
Management Development, School of Business Management at Sri Venkateswara
University, Tirupati during Feb 12-13, 2000.
4. Prof. K. T. Rengamani & B. Murali Manohar, “Industry Institute Interaction – in
the current scenario” at the UGC sponsored National Seminar on Industry Institute
Interaction – ways and means, organized by the School of Business Management,
Annamalai University, Chidambaram on March 21,2000.
5. B. Murali Manohar & Prof. K. T. Rengamani, “Quality Manual for Management
Education” at the UGC sponsored National Seminar on Business Education in the new
millennium, organized by the School of Business Management, Annamalai University,
Chidambaram on March 22, 2000.
6. Prof. K. T. Rengamani & B. Murali Manohar, “Impact of Policy Initiatives in Power
Sector” at the UGC sponsored National Seminar on A Decade of Trade Liberalization
Economic Growth & Social Justice, organized by Sacred Heart College, Tirupattur on Feb
10, 2001.
7. B. Murali Manohar & Prof. K. T. Rengamani, “Impact of Policy Initiatives in
Telecom Sector” at the UGC sponsored National Seminar on A Decade of Trade
Liberalization Economic Growth & Social Justice, organized by Sacred Heart College,
Tirupattur on Feb 10, 2001.
8. B. Murali Manohar & Prof. K. T. Rengamani, “Venture Capital Scenario in India”
at the UGC sponsored National Seminar on Emerging Issues in Service Sector
Development – Challenges and Strategies, organized by the School of Management
Studies, CBIT, Hyderabad on March 23 -24, 2001.
9. B. Murali Manohar, “E – Branding” at the UGC sponsored National Seminar on
Emerging Issues in Service Sector Development – Challenges and Strategies, organised
by the School of Management Studies, CBIT, Hyderabad on March 23 -24, 2001.
10. B. Murali Manohar & Prof. K. T. Rengamani, “Role of VCFs and Incubators in
development of Technopreneurs” at the UGC sponsored National Seminar on
Entrepreneurship Development – Challenges and Strategies, organized by the School of
Business Management, Annamalai University, Chidambaram on March 29 – 30, 2001.
11. Prof. K. T. Rengamani & B. Murali Manohar, “Entrepreneurship Development
Programmes” at the UGC sponsored National Seminar on Entrepreneurship
Development – Challenges and Strategies, organized by the School of Business
Management, Annamalai University, Chidambaram on March 29 – 30, 2001.
12. B. Murali Manohar, “Business Dynamics” at a One-day Seminar on Business Skills,
Ethics and Dynamics, organized by the Sacred Heart College, Tirupattur on Sep 18, 2001.
18
13. B. Murali Manohar & S. Ganesh, “Dynamics of I T industry in Tamil Nadu” at the
84th Indian Economic Association Conference on a Special Session of Tamil Nadu
Economy, organized by Vellore Institute of Technology, Deemed University, Vellore on
Dec 28 – 30, 2001.
14. Prof. T. Siddaiah & B. Murali Manohar, “Knowledge Management – Higher
Learning Centers” at the 26th IAMD & IUCBER National Conference on New
paradigms in Knowledge Management, organized by the Vijayanagar Institute of
Management Studies, GUPG centre, Gulbarga University, Bellary on Feb 07 – 09, 2002.
15. Prof. K. T. Rengamani & B. Murali Manohar, “Innovative Financial Services” at the
26th IAMD & IUCBER National Conference on Innovations in Financial Services,
organized by the Vijayanagar Institute of Management Studies, GUPG center, Gulbarga
University, Bellary on Feb 07 – 09, 2002.
16. B. Murali Manohar, “Issues in E – Business” at the 26th IAMD & IUCBER National
Conference on E – Business, organized by the Vijayanagar Institute of Management
Studies, GUPG center, Gulbarga University, Bellary on Feb 07 – 09, 2002.
17. Prof. T. Siddaiah & B. Murali Manohar, “A Study on the Customer Characteristics
of B 2 C E- Commerce in India” at the UGC Sponsored National Seminar on
Management in Transition, organised by Department of Management Studies, University
of Madras, Chennai on Feb 20 – 21, 2003.
18. B. Murali Manohar, Prof. K. T. Rengamani, Dr. P. Ganesan and M. Chandrika, “A
perception study on factoring services with a special reference to State Bank of India
Factors” at the UGC Sponsored National Seminar on Management in Transition,
organised by Department of Management Studies, University of Madras, Chennai on Feb
20 – 21, 2003.
19. B. Murali Manohar, “A Study on Customer Satisfaction of Restaurant Users in
Vellore” at the UGC Sponsored National Seminar on Customer Service Excellence,
organised by Department of Business Administration, Annamalai University,
Chidambaram on March 12 – 13, 2003.
20. B. Murali Manohar & Prof. D V S. Bhagavanulu “A study on the challenges and
opportunities with integration of National Rivers in India” at the National Seminar
on Infrastructure Management: Emerging issues, organised by Manipal Institute of
Management, MAHE, Manipal, May 16-18, 2003.
21. B. Murali Manohar, Dr. M. Naga Raju and M. Kamala Priya “Impact of Technology
(ATM) with respect to Banking Services: A Study in Vellore of Tamil Nadu” at the
National Seminar on Emerging Trends in Service Sector, organised by KLS Institute of
Management Education and Research, Belgaum, March 21 – 22, 2003.
19
22. B. Murali Manohar & Dr. LSN Prasad “Career Option in ITES- Opportunties and
Threats” at the National Seminar on Emerging India-Challenges & Opportunities,
organised by Dept. of Management, RVR & JC College of Engineering, Guntur, March
11-12, 2004.
23. B. Murali Manohar & Dr. Tessy Kurien “Private Higher Education Sector: A
journey through India and China” at the Second National Seminar on Private Higher
Education in Ethiopia: Challenges and Prospects, organised by St. Mary’s College, at
Sheraton Addis, Addis Ababa, July 26, 2004.
24. B. Murali Manohar, “Customization – A new mantra of E-manufacturing” at the
Global Congress on Manufacturing and Management, organised by Vellore Institute
of Technology and Queensland University of Technology, Brisbane, Australia, Dec 8-10,
2004.
25. B. Murali Manohar & Dr. Madhumita G. Majumder, “Impact of Telecom Reforms-
A comparative study of India and Ethiopia” at the 3rd International Conference on
Ethiopian Economy, organised by Ethiopian Association at United Nations
Conference Center (UNCC), Addis Ababa, June 2-4, 2005.
26. B. Murali Manohar, “Peter F. Drucker’s philosophy from Indian perspective” at the
National Seminar on Management Philosophy and Peter F. Drucker, organised by
Department of Management Studies, Sri Venkateswara University, Tirupati, April 8,
2006.
27. B. Murali Manohar, “Antecedents of Off-line and On-line buying – A study of Indian
customers”, organized by the Academy of International Business and Economics
International Conference, held at Las Vegas, NV, USA, Oct 15-18, 2006.
28. Krishna Badam & B. Murali Manohar, “Study on the Work Force Analysis towards
ERP implementation at client side”, at 6th International Conference on Information
Science Technology and Management (CISTM 2008) organized by the IIT Delhi and
CII, New Delhi, July 31-Aug 2, 2009.
29. Dr. B. Murali Manohar & C. Nishikanth, “Phased Prepress Offshoring –The
Doorway to acquisition”, at the Silver Jubilee International Conference on Services
Management – The best and next practices (SJICSM 2009) organized by the VIT
Business School, Vellore December 18-19, 2009.
30. Goutam Kumar Kundu & Dr. B. Murali Manohar, “A methodology for establishing
baseline of incident management process capability using simulation”, at the Silver
Jubilee International Conference on Services Management – The best and next practices
(SJICSM 2009) organized by the VIT Business School, Vellore December 18-19, 2009.
20
31. Jayachandra Bairi & Dr. B. Murali Manohar, “Integrated end to end ticket
management system for IT services”, at the Silver Jubilee International Conference on
Services Management – The best and next practices (SJICSM 2009) organized by the VIT
Business School, Vellore December 18-19, 2009.
32. Dr. B. Murali Manohar & C. Nishikanth, “Learning to sell e-learning services for
corporate organisations”, at the 5th SIMR –ASIA Marketing Conference organized by K
J Somaiya Institute of Management Studies & Research, Mumbai January 2-3, 2010.
33. Goutum Kundu & Dr. B. Murali Manohar, “Incident Management Process
Capability – a simulation study” is presented during ObCom 2011 conducted by SCSE,
VIT University during Dec 9 – 11, 2011.
34. Attended the International Conference sponsored by E U on “Fit for business
Developing business competencies in school” organized by Prof. Matthias Pilz on Nov
22, 2011 at Cologne.
35. Jyoti Prakas Majumdar, Dr. B. Murali Manohar, “How do Quality award programs
help in benchmarking an effective tool of TQM”, 9th SET Conference organized by
VIT Business School, Nov 10-11, 2014.
36. Dr. B. Murali Manohar, P. Bharadwaj Swarna and Kushagra S. Barodia,
“Consolidation of E-Commerce in India – A Case study approach”, Conference on
Emerging Trends in Business 2014 organized by Christ University, Bangalore, Dec 11-12,
2014.
37. Simi Simon, Dr. B. Murali Manohar, “Consumer Risk Perceptions in RTE (Ready
To-Eat) Breakfast Cereal Market”, Asia Pacific Conference on Advanced Research,
Australia, Vol. 1, Issue -1, Aug 2015.
38. Nithya Gangadhar, Dr. B. Murali Manohar, “Understanding Transnational
Entrepreneurship”, 11th SET Conference organized by VIT University, Nov 3-4, 2015.
39. Kalavathy Perumal, Dr. B. Murali Manohar, “Internet of Thing – A promise for
Health Care”, 11th SET Conference organized by VIT University, Nov 3-4, 2015.
40. Jeffrey Bhakthakumar, Dr. B. Murali Manohar and Anandhi J, “An Novel
Codification Technique for Tacit Knowledge in Software Industry using Opinion
Mining”, 3rd International Conference on Information Systems Design and Intelligent
Applications organized by Anil Neeukonda Institute of Technology & Sciences,
Visakhapatnam, Jan 8-9, 2016.
41. Nithya Gangadhar, Dr. B. Murali Manohar, “The Dynamics of Various Networks In
Transnational Entrepreneurship And Study on Negative Factor to Enterprise Among
Immigrant Indian Entrepreneurs in UK – A Working Paper”, World Summit on
Advances in Science, Engineering and Technology organized by VIT University in
University of Cambridge, UK, Jan 4-6, 2018
21
42. Jeffrey Bhakthakumar, Dr. B. Murali Manohar and Dr. Anandi R J “Systematic
Knowledge Management of lessons learned in mitigating project overruns”, 16th
International Conference on Applied Research in Engineering and Management Sciences,
Pattaya, Thailand August 12-13, 2022.
43. Jeffrey Bhakthakumar, Dr. B. Murali Manohar “A Novel Codification Technique for
Tacit Knowledge in Software Industry using Opinion Mining”, 16th International
Conference on Applied Research in Engineering and Management Sciences, Pattaya,
Thailand August 12-13, 2022.
44. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. Jayandra Khot “Tracing the origins &
evolution of Ganesha: Iconographic gaps interdisciplinary approach”, ICSSR sponsored
two days National Conference Timeless Deccan: Exploring caves, Temple Architecture
and Iconography, organized by Smt. Kashibai Navale College of Architecture, Pune,
January 10-11, 2025.
45. Pallavi Pati, Dr. B. Murali Manohar, Dr. Prathapan K Pillai, “Exploring the benefits
of exporting fruits and vegetables from India to the UAE and strategies for waste
reduction and resource allocation”, International Conference on Innovation, Sustainability
and Applied Sciences -2025, organized by Curtin University, Dubai, February 22-23,
2025.
46. Rohini Mohite, Dr. B. Murali Manohar, “Recent trends in employee retention: A
sectoral review of the Indian industry”, International Conference on transforming the
future innovations in Management, Technology, Social impact and Environmental
Stewardship organized by SIBER, Kolhapur, September 18-19, 2025.
47. Santosh Kulkarni, Dr. B. Murali Manohar, “Recent trends in lean management in the
foundry industry: A global review”, International Conference on transforming the future
innovations in Management, Technology, Social impact and Environmental Stewardship”,
organized by SIBER, Kolhapur, September 18-19, 2025.
48. Meenakshi Pati, Dr. B. Murali Manohar, Santosh Kulkarni, “Psychological impact of
job market uncertainty: A study on stress and anxiety among job seeking graduates”,
International Conference on sustainability as a strategic imperative: implications for
modern business functions”, organized by Crest Academy for Innovation & Research,
Kottayam, September 22, 2025.
49. Prasad Joshi, Dr. Anil K Gaikwad, Dr. B. Murali Manohar, “Ideal leadership and
managerial qualities of Chhatrapati Shri Shivaji Maharaj: A guidance for today’s youth,
ISTE Global TechCon 2026, organized by D Y Patil Agriculture & Technical University,
Talsande, Kolhapur in associate with ISTE, New Delhi during January 8 & 9, 2026.
22
50. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. Jayandra Khot, “Need for
Interdisciplinary Study Using AI and BIG Data Analytics in Iconography with Special
Reference to Gaṇeśa”, ISTE Global TechCon 2026, organized by D Y Patil Agriculture &
Technical University, Talsande, Kolhapur in associate with ISTE, New Delhi during
January 8 & 9, 2026.
51. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. Jayandra Khot, “Shedding Skins,
Raising Hoods: A Cognitive-Buddhist Interpretation of Nāga Symbolism with Special
Reference to Muchalinda”, Museum: Past, Present and Future, Dharashiv, Maharashtra
during March 2 & 3, 2026.
52. Ketan Jawdekar, Dr. B. Murali Manohar, Dr. Jayandra Khot, “Mental Health
Management through Iconography: A Mixed Methods Cognitive Interpretation of
Gaṇeśa”, D Y Patil Educational Society, Kolhapur during March 24 & 25, 2026.
Programmes organised and attended:
Programmes organised:
 Organising Secretary for National Workshop on Case Development at Vellore Engineering
College (March & April 1997)
 Organising Secretary for Workshop on Curriculum Development for MBA course (Madras
University) at Vellore Engineering College (Aug 6-7’99)
 Organising Secretary for the Seminar “Marketing Strategies in the Next Decade” organised
for the benefit of MBA students at Hotel Breeze, Chennai (Oct.16, 1999)
 Coordinated the Entrepreneurship Development Programmes at Vellore Engineering College
during the year 1999 – 2000 (Feb 15-17, 2000), 2000 – 2001(Feb 27-Mar1, 2001), 2001
2002 (Feb 26-27, 2002) and 2002-2003 (Feb 27-28,2003)
 Coordinator for the Executive Development Programme on “Workshop on Accounting
Software Packages” conducted on March 25, 2001
 Coordinator for the Management Development Programme on “Potential of E-Commerce for
S M Es in India” conducted during April 21-22, 2006
 Convener for the Technical Sessions of “International Conference on Business Incubation”
conducted by VIT University during May 21-23, 2007 in association with Info Dev, World
Bank at VIT
 Coordinator for the TCS Sponsored Workshop on “Balance Score Card” for the faculty
members of VIT University on Dec 5, 2007
23
 Coordinator for the “Certificate Program on Sales Management”, Sponsored by TVS Motor
Company for Unemployed Rural Youth during Nov 12-Dec 28, 2007
 Coordinator for the First Management Development Program on “Expand Your Business”
for India’s First E-Club at Coimbatore during September 17-20, 2008.
 Coordinated the Special Program on Job opportunities cum Training for selecting un
employed youth from Vellore on Nov 1, 2008 conducted by First E-Club of Coimbatore.
 Coordinator for the M D P on Currency Risk Management for the entrepreneurs on Nov 2,
2008 conducted by VIT Business School.
 Coordinator for the Executive Development Program on Leadership Excellence for the
Assistant and Deputy Directors of MSME-DI, Chennai on Nov 3, 2008.
 Coordinator for the TCS sponsored Faculty Development Program on Banking for the
faculty members of VIT University through the PAT office on November 10, 2008.
 Coordinated a “One Day Workshop on ERP Modules” on Sept. 7, 2013 in association with
SAP Labs, Oracle, Microsoft Business Solutions, Ramco Systems and 3i Info Systems for the
students of VIT Business School.
 Coordinated the Workshop on “Big Data & Data Analytics” on Sept. 1-2, 2015 in association
with SCSE and IBM for the benefit of faculty / researchers / students.
Participated in the following -conferences\ workshops\ training programes:
Quality Improvement Programmes:
❑ Participated in DST sponsored, “Faculty Development Programme in Entrepreneurship
Development”, organised by Entrepreneurship Development Institute of India, Bangalore
(October 31- Nov 25,1995)
❑ Participated in AICTE sponsored Orientation Cum Refresher Course for Management
Faculty organised by School of Management, Pondicherry University, Pondicherry
(May 29-June 21,1996)
❑ Participated in the one-day workshop on “Appraisal of Infrastructure projects” organised by
Dept. Of Humanities & Social Sciences, Indian Institute of Technology, Madras on October
4, 1999.
❑ Participated in AICTE sponsored QIP for Management Faculty on “Emerging Trends in
Teaching Information Systems”, organised by T A Pai Management Institute, Manipal (Sep
23-27, 2002)
24
❑ Participated in ISTE -AICTE sponsored STTP on “E-Commerce Technologies and
Strategies”, organised by Jansons School of Management, Coimbatore (June 9-14, 2003)
❑ Participated in the 5 days FDP on “Success and Failure of Business Corporations”, organised
by Academic Staff College-VIT University and VIT Business School (June 22-26, 2009)
❑ Participated in the FDP on “Information Technology Services –The Catalyst for India’s
Sustainable Growth”, organised by Academic Staff College-VIT University and VIT
Business School (June 23, 2009)
❑ Participated in the “International Summit on Global Trends in Higher Education and
Challenges”, organised by VIT University as part of its’ Silver Jubilee Celebrations during
Nov 28-29, 2009
❑ Participated in the “ISTE and Wipro Mission 10X”, organised by Academic Staff College,
VIT University during May 31-June 4, 2011
❑ Participated in the “Advanced Program for Mission 10X”, organised by Academic Staff
College, VIT University during April 16-17, 2012
❑ Participated in the “Digital Marketing Conclave in Emerging Markets”, organised by, VIT
University with CII during July 21, 2014 at Chennai
❑ Participated in the “CII Southern Regional Conclave on Management Education”, organised
by Confederation of Indian Industry during February 11-12, 2015 at Chennai
❑ Participated in the “IBM Career Education Workshop on Emerging Technologies”, organised
by IBM – IMTC during October 9, 2015 at Bangalore
❑ Participated in the “ACBSP Conference”, organised by ACBSP, during June 16-20, 2016 at
Atlanta, Georgia, USA
❑ Participated in the FDP “IT Through Experiential Leaning”, conducted by SITE at VIT
University during August 2, 2017 at Vellore
❑ Participated in the 2-day Training Program organized by VIT University on “Art of Writing
Winning Presentations” during Nov 24-25, 2017 at Vellore
❑ Participated in the 4 days MHRD Programs on “Academic Leadership for VCs, Pro VCs,
Deans, Directors, etc.” at organised by Aligarh Muslim University during Jan 22 -25, 2018 at
Vaniyambadi
❑ Participated in the workshop on “Cyber Security” delivered by Prof. John Bay, the Associate
Dean of Research in the Watson School of Engineering at the State University of New York
on Jan.29, 2018 at VIT campus.
25
❑ Participated in the “Advanced Leadership Program” organized by Asst. Director – H R, for
the entire Deans’ and Directors’ of VIT during Nov 24-26, 2018 at Yercaud.
❑ Participated in the “Skill Development Program” organized by Asst. Director – H R, for the
entire Deans’ and Directors’ of VIT during Nov 22, 2019 at Fortune ITC, Vellore.
Other Programmes:
❑ Participated in the workshop for conducting MAT, organised by AIMA at Bangalore (Aug
19, 1995)
❑ Participated in Two-day symposium on “SMART-DE-COST” organised by SIRC, ICWA
Chennai (Feb 24-26,1996)
❑ Participated in National Workshop on Case Development organised by Vellore Engineering
College, Vellore (Mar 21-25 & Apr 24-30, 1997)
❑ Participated in Cost Effective Management pregame organised by SIRC, ICWA at Vellore
Engineering College, Vellore (Mar 28-29,1997)
❑ Participated on practical aspects of value added tax (VAT), organised by CII Gujarat chapter
at Ahmedabad (Oct 14 ,1997)
❑ Participated in Faculty Development Programme organised by Indian Institute of
Management, Ahmedabad (July 1997 – April 1998)
❑ Participated in a Management Development Program me on “Software Development
Methodologies and CASE Tools” organised by Prof. V. Venkata Rao, Computer Information
Systems Group at Indian Institute of Management, Ahmedabad (Sep 29-Oct 8, 1997)
❑ Participated in a Seminar on Doctoral Education in Management organised by IIMA at
Ahmedabad (March 20, 1998)
❑ Participated in Two days’ Workshop on “Database Management for Non-IT Professionals”
organised by Madras Management Association at Chennai (Dec18-19, 1998)
❑ Participated in Management Refresher Seminar/ Panel Discussion organised by Indian
Institute of Management, Ahmedabad (Jan 22-24,1999)
❑ Participated in the Conference on “Information Technology for Management Science
Applications” organised by ORSI Bangalore chapter & JNCASR at Indian Institute of
Science, Bangalore (July 27-28, 1999)
❑ Participated in the “5th Director’s Conclave” organised by All India Management Association
& ICFAI Business School, at Hotel Taj Residency, Hyderabad on Dec 11, 2001.
❑ Participated in the Faculty Development Workshop organised by XIME, Bangalore (Nov 28
29, 2002)
❑ Participated in the guest lecture on “India’s Emerging Competitiveness” organised by Global
Realty Outsourcing Expression at Park Sheraton Hotel & Towers, Chennai, Dec 6, 2005.
❑ Attended the Management Development Programme on, “Re-inventing Marketing”,
organized by Pricol Academy of Excellence (PACE), Coimbatore, January 27–28, 2006.
❑ Attended the 2 days training program/workshop on Communication skills, motivation &
confidence building organized by Surlin Solutions Limited, Kent, UK (for ASC, VIT) during
April 1-2, 2006.
❑ Attended the Management Development Programme on, “Re-inventing Marketing”,
organized by Pricol Academy of Excellence (PACE), Coimbatore, January 27–28, 2006.
26
❑ Attended the “TCS Insurance Workshop”, organized by Tata Consultancy Services (TCS),
Chennai, Sep.29, 2006.
❑ Attended the Conference on, “Incubating Agripreneurship”, organized by Confederation
of Indian Industry (CII), Andhra Pradesh at Tirupati, Nov.11, 2006.
❑ Attended the “Industry-Institute Interaction Program”, organized by ZENTA (GRO),
Chennai, August 29, 2007.
❑ Participated in the OOB-Conference 2007, organized by Catalyst Labs Inc., at J N Tata
Auditorium (I I Sc), Bangalore, Sep 14-15, 2007.
❑ Participated in the MDP on “Business Intelligence” organized by VIT Business School, Aug
30, 2008.
❑ Participated in the EDP on “Self awareness to enhance managerial effectiveness” organized
by VIT Business School, Sep 15, 2008.
❑ Participated in the EDP on “Growth Strategies for Managers of M S M Es” organized by VIT
Business School, Nov 15, 2008.
❑ Participated in the EDP on “Legal Issues in Business” organized by VIT Business School,
Nov 29, 2008.
❑ Participated in the EDP on “Foreign Exchange Management – An Indian Perspective”
organized by VIT Business School, Dec 20, 2008.
❑ Participated in the MDP on “Business Intelligence” organized by VIT Business School, Aug
29, 2009.
❑ Participated in the International Conference on “Challenges to Inclusive Growth in the
Emerging Economies” at Indian Institute of Management – Ahmedabad, Dec 15-17, 2010.
❑ Participated in the workshop on “High Impact Teaching Skills” organized by Dale Carnegie
& Associates as part of the Wipro 10X program at ASC-VIT University during May 31
June1, 2011.
❑ Participated in the one-day workshop on “Academic and Administrative Audit” organized by
IQAC at VIT University during Aug 10, 2017.
❑ Participated in the two days’ workshop on “Informatica Data Quality Tools” organized by
SCOPE at VIT University and Informatica Inc., during Oct 5-6, 2017.
❑ Participated in the in “ACBSP, USA – Accreditation Region 10 Meeting” organised by
SDIMS, Mysore during Nov 15-17, 2017.
❑ Participated in the “20th NACLIN -2017”, organised by DELNET at New Delhi during Nov
28-30, 2017.
❑ Participated in one day workshop organized by CII, Pondicheery on “Analytics Applications
in Business” on April 20, 2018.
Other important institutional assignments carried out:
 Actively associated with the admission procedure for the last several years for various
programs of VEC / VIT as the Chief Superintendent of Entrance Examinations conducted at
various centers viz., Delhi (May-1998) and Hyderabad.
 Actively associated with VEC in the process of obtaining NBA and ISO-9002 certification.
 Actively associated with VEC in the process of obtaining the Deemed University status from
UGC / MHRD, Govt. of India.
27
 Assisted the Principal of VEC as Additional Chief Superintendent for the University of
Madras Examinations (Nov-2000).
 Chief Superintendent for the even semester C A M & End Term examinations for VIT
programs (Dec 2002-April 2003)
 Actively associated with the smooth conduct of 84th Indian Economic Association conference
at VIT during Dec 2001.
 Actively associated with the documentation of Technology Business Incubator at VIT
 Coordinated the documentation preparation for NAAC during March 2003.
 Program coordinator for the PGDBA program along with Prof. K. T. Rengamani.
 Member, Board of Studies for MBA / BBA programs
 Actively associated with the admission procedure for the last several years for MBA
programs of VEC / VIT as the member of the selection board.
 Successfully brought out the First Placement Brochure of the IMS during 2000
 Organizing Industrial / Educational Tours to the students.
 Project Guidance for the MBA students.
 Associating with the Alumni.
 Conference Secretary for the 9th SET-Conference organized by VIT University during
Nov10-11, 2014.

  • Information Systems for Managers,
  • Marketing Management,
  • Strategic Marketing,
  • Introduction to Business Analytics,
  • Evolution of Business Enterprises from Asia, etc.

Courses taught at DYPATU:
IT For Managers, Marketing Management, Introduction to Business Analytics, Enterprise
Solutions, E-Commerce, Services Marketing, Brand Management, Evolution of Business
Enterprises, Strategic Marketing.

Courses taught both at VIT or elsewhere:
Courses taught at University of Cologne, Germany- I T E S in India, Services Management,
Entrepreneurship and Higher education in India / w r t Technical and Management
Debub University, Ethiopia
Systems Analysis and Design, Management Information Systems,
Accounting Information Systems, Introduction to Management
Courses taught at VIT:
Enterprise Systems, I T for Managers, I T Enabled Services, ERP, E-Commerce, Management
Information Systems, DBMS, Analysis & Design of Information Systems, Managing Family
Business, Lean Startup Management, Services Marketing, Sales & Distribution Management,
Advertising & Sales Promotion, Management Accounting, Operations Research / Quantitative
Techniques, Entrepreneurship Development, Written Analysis and Communication, Production
& Operations Management, Research Methods for Management 
Other institutions: (BBM) –
Business Environment, Marketing Management, Investment
Management

Consultancy– Carried out the feasibility study along with Prof. K. T. Rengamani for Resolvenet,
USA for provide coding services to companies across the world. As a result of the study carried
7 out, Vellore Engineering College has been entrusted with the task of providing commodity
coding services.

Project / Dissertation Titles:
MBA – “Market Survey for PVC Foam Leather Cloth & PVC Floorings in the Twin Cities of
Hyderabad and Secunderabad: Sanghi Leathers Ltd.,”
M. Phil – “Marketing Strategies for Portable Generators: A Case Study of Sri Ram Honda Power
Equipments Ltd.,”

Research Scholars:

PG Students – 150 till date

PhD Students – Awarded* 5 & currently under guidance – 8

Ph D Guided & Awarded Scholars

Name of the Candidate Title of Thesis Year Completed
Goutam Kumar Kundu
IT Support Service: Applicability and Relevancy of Lean Concepts
Degree Awarded in 2013
Jayachnadra Bairi
A Study on The Role of Knowledge Application in Customer Satisfaction in Select Energy & Utility firms of UK & USA
Degree Awarded in 2013
Jyoti Prakash Majumdar
Study of the Causes of Reluctance of Manufacturing SMEs in Implementing TQM: With Special Focus on Auto-Ancillary Sector in Tamil Nadu State of India
Degree Awarded in 2018
Simi Simon
A study on The Investigation of Determinants of Consumer Buying Behaviour and Towards Ready to Eat (RTE) Breakfast Cereals (RTEBC)
Degree Awarded in 2019
Jeffrey B
Mitigating Project Overruns Through Systematic Knowledge Management in The Healthcare Sector – Ease of Extraction as a Mediator
Degree Awarded in 2024

Received the Best Teacher award at VEC for 1994 – 95,1995 – 96, 1996-97, 2000-2001
Received the Service Awards for serving the Institution for more than 10 / 15 and 20
years from VIT University
Received the Best Researcher award at VIT University for 2010-11, 2011-2012 and
2014-15 for publishing 5 or more research articles in pear reviewed International Journals
Received the Letter of Appreciation from Shri Ram Honda Power Equipment Ltd., New
Delhi
Technical Advisory Group Member of Universal Standard Product & Classification of
ECCMA, USA
Received the Fellowship from Rotary International to visit UK, as a part of the Group
Study Exchange Program for studying the culture and Profession (April 2 – June 3’2K)
Nominated as “Executive Council Member” of the Indian Association for Management
Development during the 26th Annual IAMD National Conference held at Gulburga
University P G centre, Bellary during Feb 7-9, 2002
Received the acknowledgment from Information Development, SAGE, London for the
article, ‘Information and Communication Technology Applications in Development’,
published in February 2005, as among the 50 most frequently read articles from the
journal in January
Become the reviewer for Elsevier Publications, USA peer-reviewed journal “International
Information and Library Review” and Journal of Health Care for the Poor and
Underserved, Mecharry Medical College, USA
Become the editorial board member and reviewer for African Journal of Business
Management since Sept. 2010 and Asian Academic Research Journal of Social Sciences
& Humanities (AARJSH) in Aug 2012.
2
Chaired the session on July 22, 2011 during the 33rd Annual Conference of International
School Psychology Association, USA conference jointly by held by VIT University, In
SPA and NITTTR, Chennai during July 19-23 at Vellore.
Received the DAAD Fellowship to undertake the Visiting Professor assignment at
Center for Modern Indian Studies, Faculty of Business, Economics and Social Sciences,
University of Cologne, Germany for a period of six months starting Oct 2011 until March
31, 2012.
Chaired the session on April 19, 2013 during the 2rd ICEMIM-2013 held at VIT Business
School, VIT University during April 19-20 at Vellore.
Received the Teachers Day Award from National Foundation for Entrepreneurship
Development on Sept 5, 2013 at Chennai.
Delivered the key note address during the UGC sponsored “National Workshop on
Research Methodology, KM and Environmental Management” organized by Academic
Staff College, Pondicherry Central University on Oct 17, 2013.
Chaired the technical sessions on Nov 14-15, 2013 at the 34th AET-2013 meet organized
by VIT Business School, VIT University during Nov 14-15 at Vellore.
Biographical profile is appeared in the 32nd edition of Marquis Who’s Who Publications
brought out in Jan 2015, USA.
Received the Appreciation Award from Computer Science Coemption for Global Tech
novation in 2021.
Received the Appreciation Memento from IEEE and EBSCO for the presentation on
“Digital Evolution in Higher Education – Post Pandemic” on June 22, 2022 at Goa
Marriot, Panjim, Goa.
Received the recognition from CSIBER as Outstanding Alumni in Academic on
December 8, 2024, Kolhapur

Scroll to Top

Admission Enquiry