Prof. Dr. Murali M. Bhupathi
Assistant Professor
BIOGRAPHY
A person with more than three decades of experience in academics and industry which span within India and abroad, out of these 27 years at Vellore Institute of Technology, an Institution of Eminence, as recognized by the Government of India. Completed the Visiting Professor
assignment for six months (Oct 1, 2011, to March 31, 2012) at CMIS, University of Cologne,
Germany sponsored by DAAD. Completed successfully the UNDP assignment for 2 years
employed by Ministry of Education, Govt. of Ethiopia at Debub University, Awassa, Ethiopia
during 2003-05. Associated with the MBA program from its inception (1994) at VIT. Actively
involved in the activities of NBA accreditation, ISO – 9002 from DNV, the Netherlands, and
Deemed University status from the Ministry of HRD, Govt. of India at VIT. Secured the Ph. D
in E-Commerce from Sri Venkateshwara University, Tirupati during December 2008. Having
2 years of Industrial experience and more than 20 years of teaching experience both at UG and
PG level Management Programs. Secured recognition from the employers as Best Executive /
Best Teacher in the past. Received Fellowship from Rotary Int, U S A to visit East Yorkshire,
U K during April – June 2000 as a part of the Group Study Exchange program to study the
culture and profession. Carried out successful research/consultancy assignments in the past.
Successfully presented more than 30 papers at various National and International Conferences.
Authored 3 management cases in the past few years and published more than 45 papers in
International and Nationally reputed (referred) journals/periodicals and edited volumes in
India and abroad. Reviewed 3 Management books and published the same in the Review
Projector a special journal devoted to reviewing books in India. Four research scholars have
completed their Ph.D. under the guidance/supervision and one Ph. D scholar is in the final
stage of submission of the thesis. Two candidates have completed
M. Phil and more than 100 MBA projects guidance during the last 30 Years. Joined as
Professor & Dean of School of Commerce & Management at DYP – Agriculture &
Technology University on December 22, 2021. Currently a reviewer for many of the reputed
International Journals published by Elsevier, IEEE, USA and Sage, London (UK) and on the
Editorial Board of African Journal of Business Management. He has visited many countries
like the UK, USA, Ethiopia, Kenya, UAE, Germany, France, Netherlands, Czech Republic,
Belgium, Singapore, and Malaysia, etc. in the last decade or so.
EXPERTISE INFORMATION
Research Group
Areas of Interest
EDUCATION QUALIFICATION
Education Qualification:
- UG (B. Com., Advanced Accountancy, Kakatiya University, 1987)
- PG (MBA, Marketing & Operations, Shivaji University, 1989)
PG (M. Com, Cost Control Systems, Kakatiya University, 1991)
- Phil (Strategic Marketing, Nagpur University, 1994)
FDPM (Information Systems, Indian Institute of Management – Ahmedabad 1998)
Ph. D (E-Commerce, Sri Venkateswara University,2008)
EXPERIENCE
Experience:
Teaching Experience 34
Industry Experience 02
Projects:
Conducted the Research Project sponsored by “Center For Management Studies, (Govt. of Gujarat) at IIM(A) on the following theme “Impact of Computer Networks on Business Organizations in Gujarat”
Secured a prestigious project from Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India for establishing and running the Entrepreneurial Clubs in Southern states of India with a total project outlay of Rs. 2.5 Crore. This also leads towards offering consultancy services to the entire E-Club members in South India.
Consultancy- Carried out the feasibility study along with Prof. K. T. Rengamani for Resolvenet, USA for provide coding services to companies across the world. As a result of the study carried out, Vellore Engineering College has been entrusted with the task of providing commodity coding services.
Cases Developed:
- Developed a case entitled “Potential sales for Portable Generators in India” during the National Workshop on Case Development organized at VEC
- Co-authored a case on “the latest developments in the sugar industry” during the National Workshop on Case Development organized at VEC
- Developed a case entitled “Sugar Makers’ Bitterness” as a part of the course work in Indian Institute of Management, Ahmedabad
PUBLICATIONS
Prasad Babu P, Dr. B. Murali Manohar, “The Logistics and Supply Chain Management of Automobile Industry using Bibliometric Analysis – A Review”, Economic Challenger, Vol. 24, No. 96, Ajmer, India, PP: 33-40, 2022.
Dr. B. Murali Manohar, “Need for reverse logistics in Indian B 2 C E-Commerce industry”, Economic Challenger, Vol. 25, No. 98, Ajmer, India, PP: 31-38, 2023.
Vikas Mittal, Brijilal Ruban, Deepika Shekhawat, Mahesh T Kolte, B. Murali Manohar, “Segmentation and detection of soft tissue sarcomas based on mask regional convolutional neural network”, Multimedia Tools and Applications, April 2024, Springer Nature (https://doi.org/10.1007/s11042-024-19003-3) (Scopus Indexed)
Santosh Kulkarni, Dr. B. Murali Manohar, “Literature review on factors influencing on-time delivery in foundry industry”, Economic Challenger, Vol. 105, No.27, October-December 2024, Ajmer, India Page 74-78.
Rohini Mohite, Dr. B. Murali Manohar, “A critical review on employee retention in foundry industry”, Economic Challenger, Vol. 105, No.27, October-December 2024, Ajmer, India, Page 79-86.
Rohini Mohite, Dr. B. Murali Manohar, “Impact of employee retention strategies on turnover intentions: in select foundry units of Kolhapur”, International Journal of Environmental Sciences, Vol. 11, No.22s, 2025, Page 365-376. (Scopus Indexed – Q 4 journal)
Santosh Kulkarni, Dr. B. Murali Manohar, “Impact of lean production practices on quality performance and competitive advantage: in select foundry industrial units in Kolhapur district”, International Journal of Environmental Sciences, Vol. 11, No.23s, 2025, Page 4174-4188. (Scopus Indexed – Q 4 journal)
Papers accepted for publication:
Prasad Babu P, Vamsi K, Dr. B. Murali Manohar, “Application of Artificial Intelligence in Engineering Education through the lens of Technology Adoption Model”, International Journal of Procurement Management, Inderscience journal (Scopus Indexed – Q3 journal)
Dr. B. Murali Manohar & Jeffrey Bhakthakumar, “Innovative pathways to project success: analysing the role of knowledge management with dual mediators and IPMA”, International Journal of Knowledge Management, Inderscience journal (Scopus Indexed -Q2 journal)
Paper Presentations in National & International Conferences:
Jeffrey Bhakthakumar, Dr. B. Murali Manohar and Dr. Anandi R J “Systematic Knowledge Management of lessons learned in mitigating project overruns”, 16th International Conference on Applied Research in Engineering and Management Sciences, Pattaya, Thailand August 12-13, 2022. (On Duty was provided from August 11-15, 20222)
Jeffrey Bhakthakumar, Dr. B. Murali Manohar “A Novel Codification Technique for Tacit Knowledge in Software Industry using Opinion Mining”, 16th International Conference on Applied Research in Engineering and Management Sciences, Pattaya, Thailand August 12-13, 2022. (On Duty was provided from August 11-15, 20222)
Ketan Jawdekar, Dr. B. Murali Manohar, Dr. Jayandra Khot “Tracing the origins & evolution of Ganesha: Iconographic gaps interdisciplinary approach”, ICSSR sponsored two days National Conference Timeless Deccan: Exploring caves, Temple Architecture and Iconography, organized by Smt. Kashibai Navale College of Architecture, Pune, January 10-11, 2025.
Pallavi Pati, Dr. B. Murali Manohar, Dr. Prathapan K Pillai, “Exploring the benefits of exporting fruits and vegetables from India to the UAE and strategies for waste reduction and resource allocation”, International Conference on Innovation, Sustainability and Applied Sciences -2025, organized by Curtin University, Dubai, February 22-23, 2025 (accepted for presentation)
Rohini Mohite, Dr. B. Murali Manohar, “Recent trends in employee retention: A sectoral review of the Indian industry”, International Conference on transforming the future innovations in Management, Technology, Social impact and Environmental Stewardship organized by SIBER, Kolhapur, September 18-19, 2025.
Santosh Kulkarni, Dr. B. Murali Manohar, “Recent trends in lean management in the foundry industry: A global review”, International Conference on transforming the future innovations in Management, Technology, Social impact and Environmental Stewardship”, organized by SIBER, Kolhapur, September 18-19, 2025.
Meenakshi Pati, Dr. B. Murali Manohar, Santosh Kulkarni, “Psychological impact of job market uncertainty: A study on stress and anxiety among job seeking graduates”, International Conference on sustainability as a strategic imperative: implications for modern business functions”, organized by Crest Academy for Innovation & Research, Kottayyam, September 22, 2025.
Book Chapters:
Prasad Babu P, Dr. Murali Manohar B, “The Big Data Analytics Impact towards strategies in Logistics Management – A Review”, Dr. Narayana Reddy, etl. (Ed.), Remaining Marketing in the new normal, Winger Publications, New Delhi, India, 2022, PP: 112-120.
Suraj Jaywant, Dr. Murali Manohar B, “Religious Tourism, Economic Behavior, and Global Change: A Multidimensional Study of Devotees Spending at Cultural Festivals”, Dr. Kittisak Wongmahesak, etl. (Ed.), Technology, Geopolitics, and the Transformation of International Political Economy, IGI Global Scientific Publishing, PA, USA, 2025, PP: 399-418.
June 24, 2022 (On-duty) | Changing scenarios in learning and the relevance of e-journals and e-books in academics & research
| EBSCO-IEEE Knowledge Feast held at Marriott Goa |
Dec 15, 2023 (On-duty) | Get ready for opportunities at work
| ICSI, Kolapur Chapter Members |
COURSES TAUGHT
- Information Systems for Managers,
- Marketing Management,
- Strategic Marketing,
- Introduction to Business Analytics,
- Evolution of Business Enterprises from Asia, etc.
Courses taught at DYPATU:
IT For Managers, Marketing Management, Introduction to Business Analytics, Enterprise
Solutions, E-Commerce, Services Marketing, Brand Management, Evolution of Business
Enterprises, Strategic Marketing.
Courses taught both at VIT or elsewhere:
Courses taught at University of Cologne, Germany- I T E S in India, Services Management,
Entrepreneurship and Higher education in India / w r t Technical and Management
Debub University, Ethiopia–
Systems Analysis and Design, Management Information Systems,
Accounting Information Systems, Introduction to Management
Courses taught at VIT:
Enterprise Systems, I T for Managers, I T Enabled Services, ERP, E-Commerce, Management
Information Systems, DBMS, Analysis & Design of Information Systems, Managing Family
Business, Lean Startup Management, Services Marketing, Sales & Distribution Management,
Advertising & Sales Promotion, Management Accounting, Operations Research / Quantitative
Techniques, Entrepreneurship Development, Written Analysis and Communication, Production
& Operations Management, Research Methods for Management
Other institutions: (BBM) –
Business Environment, Marketing Management, Investment
Management
Consultancy– Carried out the feasibility study along with Prof. K. T. Rengamani for Resolvenet,
USA for provide coding services to companies across the world. As a result of the study carried
7 out, Vellore Engineering College has been entrusted with the task of providing commodity
coding services.
Project / Dissertation Titles:
MBA – “Market Survey for PVC Foam Leather Cloth & PVC Floorings in the Twin Cities of
Hyderabad and Secunderabad: Sanghi Leathers Ltd.,”
M. Phil – “Marketing Strategies for Portable Generators: A Case Study of Sri Ram Honda Power
Equipments Ltd.,”
Research Scholars:
PG Students – 150 till date
PhD Students – Awarded* 5 & currently under guidance – 8
Awards and Honours
Ph D Guided & Awarded Scholars
| Name of the Candidate | Title of Thesis | Year Completed |
|---|---|---|
|
Goutam Kumar Kundu |
IT Support Service: Applicability and Relevancy of Lean Concepts |
Degree Awarded in 2013 |
|
Jayachnadra Bairi |
A Study on The Role of Knowledge Application in Customer Satisfaction in Select Energy & Utility firms of UK & USA |
Degree Awarded in 2013 |
|
Jyoti Prakash Majumdar |
Study of the Causes of Reluctance of Manufacturing SMEs in Implementing TQM: With Special Focus on Auto-Ancillary Sector in Tamil Nadu State of India |
Degree Awarded in 2018 |
|
Simi Simon |
A study on The Investigation of Determinants
of Consumer Buying Behaviour and Towards
Ready to Eat (RTE) Breakfast Cereals
(RTEBC) |
Degree
Awarded in
2019 |
|
Jeffrey B |
Mitigating Project Overruns Through
Systematic Knowledge Management in The
Healthcare Sector – Ease of Extraction as a
Mediator |
Degree
Awarded in
2024 |
Achievements
Received the Best Teacher award at VEC for 1994 – 95,1995 – 96, 1996-97, 2000-2001
Received the Service Awards for serving the Institution for more than 10 / 15 and 20
years from VIT University
Received the Best Researcher award at VIT University for 2010-11, 2011-2012 and
2014-15 for publishing 5 or more research articles in pear reviewed International Journals
Received the Letter of Appreciation from Shri Ram Honda Power Equipment Ltd., New
Delhi
Technical Advisory Group Member of Universal Standard Product & Classification of
ECCMA, USA
Received the Fellowship from Rotary International to visit UK, as a part of the Group
Study Exchange Program for studying the culture and Profession (April 2 – June 3’2K)
Nominated as “Executive Council Member” of the Indian Association for Management
Development during the 26th Annual IAMD National Conference held at Gulburga
University P G centre, Bellary during Feb 7-9, 2002
Received the acknowledgment from Information Development, SAGE, London for the
article, ‘Information and Communication Technology Applications in Development’,
published in February 2005, as among the 50 most frequently read articles from the
journal in January
Become the reviewer for Elsevier Publications, USA peer-reviewed journal “International
Information and Library Review” and Journal of Health Care for the Poor and
Underserved, Mecharry Medical College, USA
Become the editorial board member and reviewer for African Journal of Business
Management since Sept. 2010 and Asian Academic Research Journal of Social Sciences
& Humanities (AARJSH) in Aug 2012.
Chaired the session on July 22, 2011 during the 33rd Annual Conference of International
School Psychology Association, USA conference jointly by held by VIT University, In
SPA and NITTTR, Chennai during July 19-23 at Vellore.
Received the DAAD Fellowship to undertake the Visiting Professor assignment at
Center for Modern Indian Studies, Faculty of Business, Economics and Social Sciences,
University of Cologne, Germany for a period of six months starting Oct 2011 until March
31, 2012.
Chaired the session on April 19, 2013 during the 2rd ICEMIM-2013 held at VIT Business
School, VIT University during April 19-20 at Vellore.
Received the Teachers Day Award from National Foundation for Entrepreneurship
Development on Sept 5, 2013 at Chennai.
Delivered the key note address during the UGC sponsored “National Workshop on
Research Methodology, KM and Environmental Management” organized by Academic
Staff College, Pondicherry Central University on Oct 17, 2013.
Chaired the technical sessions on Nov 14-15, 2013 at the 34th AET-2013 meet organized
by VIT Business School, VIT University during Nov 14-15 at Vellore.
Biographical profile is appeared in the 32nd edition of Marquis Who’s Who Publications
brought out in Jan 2015, USA.
Received the Appreciation Award from Computer Science Coemption for Global Tech
novation in 2021.
Received the Appreciation Memento from IEEE and EBSCO for the presentation on
“Digital Evolution in Higher Education – Post Pandemic” on June 22, 2022 at Goa
Marriot, Panjim, Goa.
Received the recognition from CSIBER as Outstanding Alumni in Academic on
December 8, 2024, Kolhapur.