DY Patil University | Internal Marketing Plan
DY PATIL AGRICULTURAL & TECHNICAL UNIVERSITY

Social Media Marketing Plan

Target Catchment: Kolhapur Satara Sangli Solapur Belgaum Ratnagiri Sindhudurg
Hyperlocal focus across Western Maharashtra & North Karnataka
Objective
  • Increase admission awareness across Kolhapur, Satara, Sangli, Solapur, Belgaum, Ratnagiri, Sindhudurg
  • Generate qualified student leads from target regions
  • Build strong digital presence across search and social
Target Audience
  • Students (16–25)
  • Parents (35–55)
  • Kolhapur · Satara · Sangli · Solapur · Belgaum · Ratnagiri · Sindhudurg
Platform Strategy
META Ads
₹60,000
Reach: 2.8L – 4.3L / month
Leads: 1,450 – 2,200
CPL: ₹28 – ₹45
Awareness · Lead Gen · Retargeting
Google Ads
₹40,000
Reach: 1.7L – 2.9L / month
Leads: 950 – 1,450
CPL: ₹32 – ₹55
Search · Display · YouTube
ChannelBudgetReachLeadsCPL
META Ads₹60,0002.8L – 4.3L1,450 – 2,200₹28 – ₹45
Google Ads₹40,0001.7L – 2.9L950 – 1,450₹32 – ₹55
Total₹1,00,0004.5L – 7.2L2,400 – 3,650₹29 – ₹48
SEO Strategy · 3–6 Months
  • Location-based keyword research (Kolhapur, Satara, Sangli, Solapur, Belgaum, Ratnagiri, Sindhudurg)
  • On-page optimization & course page refresh
  • 4 blogs/month (admission guides, career paths)
  • Local citations & Google Business Profile optimization
  • 50%–120% organic traffic increase
  • 500–1,500 organic leads/month
Execution
Campaign Management
Daily optimization · A/B testing
Creative Design
Ads · Banners · Short videos
Weekly Reporting
Performance dashboards
Budget
Monthly Ad Spend
₹1,00,000
META Ads₹60,000
Google Ads₹40,000
Projected Monthly Outcomes
2,400 – 3,650 leads
500 – 750 applications
120 – 180 enrolments
Key Advantages
  • Targeted local reach across 7 districts: Kolhapur, Satara, Sangli, Solapur, Belgaum, Ratnagiri, Sindhudurg
  • High-quality student leads from semi-urban & rural catchments
  • Data-driven optimization with geo-specific ad sets
  • Strong brand visibility across Maharashtra & North Karnataka border
  • Full campaign ownership with real-time tracking
  • Multi-lingual creative approach (Marathi, Kannada, English)
Conclusion

This strategy ensures maximum reach across Kolhapur, Satara, Sangli, Solapur, Belgaum, Ratnagiri, and Sindhudurg, delivering high-quality student leads and long-term organic growth for DY Patil Agricultural & Technical University.

DY Patil Agricultural & Technical University · Internal Marketing Document
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